‘Smarter banks will invest in customer analytics’
INTERVIEW: AUBREY CORDA
Diksha Dutta
Posted: Monday, Jun 06, 2011 at 0252 hrs IST
: Charm and bread earner of the $60 billion Indian IT industrythe banking, financial services and insurance (BFSI) sector is keenly looking at deeper adoption of analytics and business intelligence. As the trend picks up, Aubrey Corda, director, financial services sector, IBM India/South Asia feels that the conventional approach with analytics has been focused on collecting data, storing data in a database, and doing data mining. While thats worked well in the past, this approach is becoming less and less effective as the volume of data explodes and the pace of change accelerates in financial markets. In a recent interaction with Diksha Dutta, he discusses the relevance of analytics in banking, successful examples of overseas and the future trends in the sector. Excerpts:
Money this day has been reduced to zeros and ones. Its intangible and invisible information. How can the banks intelligently manage this information?
Consumers this day want to bank anywhere, anytime with…
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Submited at Sunday, June 5th, 2011 at 8:00 pm on Uncategorized by sofia
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